When it comes to tonkatsu, it is a popular item loved as a national meal and snack. The brand to be introduced in this issue is “Hana Donkatsu,” a premium Japanese handmade tonkatsu restaurant representing Busan that started in Busan Oncheonjang among tonkatsu franchise brands and has been loved by customers nationwide for 25 years.
Let's learn about the three principles of Hanadonkasu and the 12 special competitive advantages that set it apart from existing tonkatsu franchise brands.
The three principles of Hanadokkaseu
These days, restaurant entrepreneurs try to dig up the seeds as soon as they plant them. Then, they get no results. We often see cases where they give up easily without fertilizing and watering them and waiting for them to sprout.
If you think lightly and lack will, you cannot achieve your dreams. Also, a positive mindset is like fertilizer that helps us grow. Seeds planted in fertile soil will surely bear fruit. With this philosophy, Hanadokkaseu is keeping the following three principles with its franchisees. We must work with a sense of mission and sincerity to welcome customers, think about making more delicious food and strive to make customers happy, and create a space where customers can have a heart-fluttering moment and feel happy.
Hanadokkaseu’s unique competitive edge
The original kimchi cheese nabe
We were the first in Korea to develop kimchi cheese nabe, which captures the richness of pork cutlet with a refreshing and spicy taste, and we have the ability to develop menus such as sales.
Return rate of 80% or more, 50,000 regular customers
It is a brand that has monopolized the love of customers with more than 50,000 regular customers over 25 years and more than 80% of weekly repeat customers. It was also selected as one of the top 3 pork cutlet restaurants in Busan by the local media outlet Kookje Shinmun. (2020.11.11)
Brands that can be multi-stored
It is a brand that can be operated without burden by multiple stores thanks to its systematic logistics supply and simple cooking method.
(Operated by one store owner in 4 stores in Lotte Department Store)
Hygienic and stable logistics and production system
We have a hygienic production system with HACCP and Smart HACCP certification, and food material management is easy through logistics delivery three times a week to anywhere in the country.
A leap beyond Busan and Gyeongnam to become a national brand
We are preparing for a powerful leap forward as a national brand with our entry into the Seoul-Gyeonggi region in 2025.
The 12 competitive advantages of Hanadonkkas are the know-how accumulated over 25 years, and can be said to be well-equipped with the success factors for opening a franchise store. Franchise store founders can increase the success rate of opening a franchise store by adhering to Hanadonkkas’ three principles and making good use of the 12 special capabilities.
Remax X Hanadokkaseu
Remax is doing its best to successfully develop stores for the direct and franchise stores of the Hana Donkasu brand, and is actively cooperating with the overall real estate management tasks such as real estate purchase, lease, rental, and consulting required for the development of Hana Donkasu-related stores by making full use of Remax’s human resources and know-how. Through the MOU, the two companies are growing together and providing the best service that meets the needs of customers.
Contact Manager Sooyoung Choi 010-8865-0022 kogu22@remax.co.kr
