Ho-maek is a modern reinterpretation of hotteok, a traditional Korean street snack.
An innovative pub brand that pairs perfectly with beer. Homaek's hotteok is upgraded from the simple hotteok to 7 unique flavors by applying Western pastry dough and a secret recipe developed in-house instead of the typical wheat flour dough.
Since opening its first store in Busan in 2017, it has grown rapidly with differentiated product capabilities and trendy concepts, and currently operates around 180 franchise stores nationwide.
Homec's unique competitive edge
1. Unique menu that leads the trend
In the franchise restaurant industry where trends change quickly, brands that offer similar menus and prices are continuously appearing. For example, recently, ultra-low-priced izakaya stores have been opening with similar menus and prices, but Homac did not simply follow the trend, but created a new menu that allows you to enjoy chewy hotteok with a crispy texture like chicken and various fillings, and through this, it has gained unrivaled competitiveness.
2. Securing high unit price through diverse menu composition
In addition to its signature hotteok, Homaek offers over 30 side menus and a variety of alcohol options, giving customers a wide range of choices. Through this, franchisees can expect high unit prices and enjoy the effect of continuous sales growth.
3. Own production plant operation and stable logistics system
We produce our products in our own sanitary factory that has received HACCP certification, and maintain consistent quality through thorough recipe management. In addition, we provide a stable supply of fresh products to franchisees through a six-times-a-week logistics delivery system, and we minimize inventory burden by providing them in the form of frozen finished products.
4. Introduction of a simple semi-cooking system
We have built a system that allows anyone to easily cook using a dedicated oven machine, so that even entrepreneurs without experience in the food service industry can operate the business. This reduces the burden of labor costs and enables efficient operation.
5. Low-burden startup costs and stable operation support
Homaek minimizes the burden on franchisees by applying a fixed royalty structure, and generates stable sales that are not affected by seasons or commercial areas thanks to its differentiated menu composition.
6. Introduction of one-person operation stores
As the startup market is shrinking due to the recent economic downturn, labor costs, and rising prices, Homaek is preparing a 'one-person store' model that can reduce the burden on store owners.
Remax x Homec
Remax actively supports store development work so that Homaek's direct stores and franchises can operate successfully in optimal locations. It provides comprehensive real estate management services such as real estate purchase, lease, rental, commercial area analysis, and consulting, and helps the brand's continuous growth and stable operation.
Through the MOU, Remax and Homaek are strengthening their strategic cooperation, through which Homaek is achieving stable business expansion and Remax is maximizing mutual synergy by providing effective real estate solutions.
Remax Prime One Manager Sooyoung Choi 010-8865-0022 kogu22@remax.co.kr
