[Remax Korea Brokerage Map]"Portfolio built through collaboration, full-scale creation of synergy"②'Affiliate' Remax Team Realty and Remax Prime One, 'El Front Cheongdam' first startReporter Jeon Ki-ryongPublished 2024-08-23 07:55:28
[Editor's Note] The growth engine of Remax Korea is its global system and know-how. The headquarters, which grew through the master franchise method, is responsible for providing franchisees with management systems recognized in the global market. Franchisees are receiving consulting know-how based on data accumulated in the global market along with the brand power of Remax. Recently, synergy between franchisees is also in full swing. The Bell will take a look at the headquarters of Remax Korea and its major franchisees, which have continued to grow rapidly.
This article was last updated on August 21, 2024 at 08:37 thebell This is an article that appeared in .
It has been over 10 years since Remax Korea was launched. As the business has been going on for a long time, synergy is now being realized among the franchises. Representative examples include 'RE/MAX TEAMREALTY' and 'RE/MAX PrimeOne'. Both franchises have offices in the Gangnam area.The physical proximity led to collaboration between the two franchisees. They have been working together steadily since the development of Cheongdam-dong real estate, which has now been transformed into high-end housing. Major examples include 'Dangsan Station SK V1 2nd', which was sold on a floor-by-floor basis by forming a consortium with NAI Korea last year, as well as 'Handok Tower' and 'Bongeunsa-ro Development Site'.◇Remax Korea's initial members become independent franchiseesBae Tae-moon, CEO of Remax Team Realty, is someone who entered the real estate brokerage market through ERA Korea. Afterwards, he participated as a co-founder when Shin Hee-sung, CEO of Remax Korea, established the local brand Wide Partners. It was a decision made with the sole intention of contributing to the advancement of the domestic real estate brokerage market, which had been highly closed.Despite the good intentions, the difficulties were not easy. Because it was a new brand, it was not easy to gain recognition for the expertise it had built up until then. The need for a systematic system also arose. Although it built its own management and education system, it appeared to be facing limitations as Wide Partners grew to a certain level.Representative Bae said, "Before starting full-scale sales activities, there had to be a process of introducing the company called Wide Partners," and "Since we had previously specialized in commercial real estate, we judged that we had competitiveness in terms of internal experience and manpower, but the market response was not as favorable as we expected."Since then, when CEO Shin took over as CEO of Remax Korea, the situation has changed. In particular, there has been a big change in brand awareness. The number of exclusive contracts that were limited to brokerage firms with both expertise and awareness has increased. During the Wide Partners era, exclusive contracts could not be signed due to lack of awareness, but the brand power of Remax has solved the problem so far.He said, "Even during the Wide Partners days, I tried to sign an exclusive contract, but I felt a wall in terms of recognition," and "After becoming a member of Remax Korea, I was able to directly experience that the bidding process was easier." He added, "Remax's brand power was the driving force behind signing a direct franchise contract under the name of Team Realty last year."◇Reunion of the Real Estate Sub's Gunsu and Deputy Gunsu, Possibility of Expansion into Prime Two and ThreeRemax Prime One is a franchise established by CEO Lim Sang-wook and Vice President Kim Yu-jin, who were the shooter and vice-president of Real Estate Sub, who met again. Unlike CEO Bae, who has been with Remax Korea since its early days, CEO Lim has a history of operating a local brokerage firm until 2016. After that, he went through Remax Bright as a brokerage representative and decided to establish Remax Prime One with Vice President Kim in 2021.CEO Lim said, "After running a local brand for about two years, growth was slowing down," and "I had a hard time expanding my workforce and standardizing my work methods to match the increased sales." He added, "At a time when I was also worried about brand awareness, I met CEO Choi Yoon-seok of Remax Wide Partners and heard an explanation of a systematic system."Although the meeting lasted about 2 hours, CEO Lim immediately decided to join Remax Korea. He especially expressed high satisfaction with the database (DB) and information technology (IT) support that he could enjoy as a franchisee of Remax Korea. Both DB and IT were areas that CEO Lim had been concerned about when he directly operated a local brokerage firm.He explained, "In order to be competitive, we need to set up a website under the DB system, but it requires enormous costs from the development stage," and "Even after development is complete, considering the labor costs for future maintenance, it was clear that there were limitations as a local brand." He added, "We concluded that commercialization and expansion through franchise contracts were the only solution."Under the systematic system of Remax Korea, we are currently preparing to enhance our competitiveness. We are deploying a specialized logistics team within Remax Prime One and improving the capabilities of our agents. In the future, we are considering expansion possibilities such as PrimeTwo and PrimeThree, not just Remax Prime One.◇Continued collaboration on Nonhyeon-dong development assets, with a market cap of 80 billion wonRemax Team Realty and Remax Prime One have each gone through different growth processes. However, they have continued to collaborate under the common denominator of being affiliates of Remax Korea. The first step was the site in Cheongdam-dong where the high-end housing 'El Front Cheongdam' is located. The two affiliates worked together on most of the process, from the sale and purchase procedures to smooth construction.Last year, NAI Korea, Remax Team Realty, and Remax Prime One formed a consortium and were selected as sales advisors for SK V1 2nd located in Dangsan Station. They were highly evaluated for adopting a floor-by-floor sales method targeting small and medium-sized businesses. They also recently worked together on the sale and purchase of HanDok Tower. It is used as the headquarters of a company that operates a housing loan platform.The collaborative relationship is still ongoing. A representative example is a development asset that is seeking a buyer through the highest bid method. It is located at 237-12 Nonhyeon-dong, Gangnam-gu, Seoul, with a land area of 1,020㎡. The exclusive contract was signed by Remax Team Realty, but Vice President Kim of Remax Prime One is participating as an assistant.The asking price is set at 80 billion won. Since all demolition work has been completed, construction can begin immediately. A design plan has also been prepared for a mid-sized office building with a total floor area of 19,770㎡, 5 underground floors and 18 above-ground floors. If the office building is built as planned, the expected rental income is 3.77 billion won in deposit and 377 million won in monthly rent.A Remax Korea official explained, "In addition, Remax Team Realty and Remax Prime One have worked together to sell several development assets," and "The franchisees with locations nationwide are continuing to collaborate by utilizing their respective networks to connect buyers and sellers or tenants and landlords."
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