[Remax Korea Brokerage Map]"Quantum jump with secured expertise and franchise contract"④ Major franchises in Gyeonggi Province ‘Golden J Partners·PNH’, specializing in real estate and corporate consultingReporter Jeon Ki-ryongPublished 2024-08-29 07:50:19
[Editor's Note]
The growth engine of Remax Korea is its global system and know-how. The headquarters, which grew through the master franchise method, is responsible for providing franchisees with management systems recognized in the global market. Franchisees are receiving consulting know-how based on data accumulated in the global market along with the brand power of Remax. Recently, synergy between franchisees is also in full swing. The Bell will take a look at the headquarters of Remax Korea and its major franchisees, which have continued to grow rapidly.
This article was last updated on August 27, 2024 at 15:34 thebell This is an article that appeared in .
RE/MAX Golden J Partners and RE/MAX PNH have something in common in that they were previously local brokerage firms. When they expanded to a certain level, they encountered limitations. When they began to worry deeply about the organizational management system of their employees, commissions, and education, they signed a franchise agreement with RE/MAX Korea.The franchise agreement was a stroke of genius. The systematic management system combined with the expertise honed since the time of operating a local brokerage firm allowed for rapid growth. Currently, Remax Golden J Partners has succeeded in taking its existing strengths, which were specialized in special real estate, and Remax PNH in corporate consulting, to the next level.◇Accumulate track record after signing franchise contract, prove PM capability with 'Wonho Building'Lee Jae-moon, CEO of Remax Golden J Partners, is a veteran with over 20 years of experience. He started his business at a local brokerage firm in Yongin, Gyeonggi Province, commonly referred to as “first-floor real estate.” Afterwards, he expanded his scope beyond the brokerage firm and established Partner Asset Management. He has now successfully grown into a mid-sized brokerage firm with 15 employees.However, along with the growth in appearance, concerns also grew. Due to the increased number of employees, it began to be difficult to manage the organization. There were doubts as to whether the commissions were shared transparently with agents compared to other brokerage firms. As the doubts continued, CEO Lee decided to meet with global brokerage firms including Remax Korea.He explained, "I had concerns about the organizational management system for employees, fees, and education," and "the need to adapt to a rapidly changing environment was also a factor in deciding on a franchise contract." He added, "I've met with many brokerage firms, but among them, I was most impressed by Remax Korea's corporate culture of coexistence and collaboration."When we signed a franchise agreement in 2019 under the name of Remax Golden J Partners, the effects were quickly apparent. In particular, we felt a difference in brand awareness in transactions with companies rather than individuals. This was a significant advantage for Remax Golden J Partners, which has strengths in special real estate such as large-scale business sites, data centers, logistics centers, and factory sites.The accumulated track record since joining the franchise proves the changed status. The sales consulting service for 'Yongin Dongwon Logistics Center (KRW 165 billion)' and 'Icheon Gaia Logistics Center (KRW 24 billion)' was successfully completed. The service for 'Maniker Office Building (KRW 10.7 billion)' located in Singal-dong, Yongin was also completed through an exclusive contract. The company in charge of the sale of land in Yongdeok-dong, Yongin and the lease of land in Gomae-dong is also Remax Golden J Partners.The 'Wonho Building' located in Sinwol-dong, Yangcheon-gu, Seoul is a project that can measure the PM capabilities of Remax Golden J Partners. They participated in the entire process from business environment analysis to destruction, construction, and construction company selection. Among them, it is noteworthy that they set the concept of a medical building from the design stage and provided rental consulting services. Thanks to this, most of the rental contracts were concluded even before the completion stage.The representative said, "As we have accumulated a database of special real estate, we are receiving inquiries from various franchisees," and "Currently, as the Yongin SK Hynix cluster is in full swing, we are intensively looking into related special real estate." He added, "In line with the expected demand, we have also established a branch in Anseong, which is currently classified as a cluster area."◇Pearl Abyss Exclusive Consulting, Establishment of Gwacheon Branch Beyond Anyang CompletedRemax PNH also has many similarities to Remax Golden J Partners. Its predecessor was PNH, a local brokerage firm located in Anyang, Gyeonggi Province. Park Kyung-rok, who leads Remax PNH, also has over 20 years of experience in the real estate brokerage business, just like Lee, the CEO of Remax Golden J Partners. Both franchisees signed franchise contracts when they were both well-known.CEO Park cited brand power as the reason for signing a franchise agreement with Remax Korea. Although the company has been established as a specialized brokerage firm for industrial complexes in the Anyang area for over 20 years, competition with other large brokerage firms has become inevitable. Since the company has already been recognized for its expertise, he decided that the expected effect would be significant if it had its own clothing (brand).He said, "We have been working with companies located in industrial complexes, signing exclusive contracts with our internal office team and providing sales and lease consulting services," and "Afterwards, the ordering method changed to a competitive bidding system, but we were able to compete thanks to the framework that Remax Korea has." He added, "Because of the headquarters (Remax Korea), we can focus on our activities as an agent, which is also an advantage."Remax PNH is growing rapidly under the Remax Korea system. A representative example is the sale of Pearl Abyss' Anyang office building, where it had previously provided exclusive consulting. When Pearl Abyss executives and staff moved to the new office building 'Home One' located in Gwacheon, Gyeonggi-do, Remax PNH took charge of the sale of the Anyang office building. Thanks to its expertise, the transaction was completed at a price of 32.6 billion won within a short period of time.The connection with Pearl Abyss is now stronger. A real estate consulting center has been opened in the basement of Pearl Abyss’ Gwacheon office building under the name of Remax PNH. Pearl Abyss employees can leave real estate-related questions at the consulting center as a form of welfare. After collecting the questions, Remax PNH provides answers using the computer system.In addition to Anyang, a branch office was also established in Gwacheon. The portfolio is also gradually expanding from industrial complexes to factories, research and development (R&D) centers, and office buildings. In addition, investment consulting is also provided for continuous communication with companies based in Gwacheon. In the future, the plan is to expand the area beyond Anyang and Gwacheon to major cities in Gyeonggi Province.CEO Park emphasized, “We have set a goal to expand our base beyond Gwacheon Branch to Ansan, Suwon, Gasan, and Dongtan by 2025,” and “We plan to continue to grow based on our specialized capabilities in corporate consulting and industrial complexes.” He added, “I want to lead the advancement of the real estate brokerage market together with Remax Korea.”
|
