[thebell interview]"Aiming for successful market settlement and portfolio diversification"⑥Remax Gold Asset, preemptive securing of human resources pool… Blueprint for establishing branch office
Reporter Jeon Ki-ryongPublished 2024-10-25 07:59:32 [Editor's Note] The growth engine of Remax Korea is its global system and know-how. The headquarters, which grew through the master franchise method, is responsible for providing franchisees with management systems recognized in the global market. Franchisees are receiving consulting know-how based on data accumulated in the global market along with the brand power of Remax. Recently, synergy between franchisees is also in full swing. The Bell will take a look at the headquarters of Remax Korea and its major franchisees, which have continued to grow rapidly. This article was last updated on October 23, 2024 at 07:15 thebell This is an article that appeared in . Remax Gold Asset is based on Golden Real Estate, which was established in 2002. In the beginning, it entered the real estate business by participating in the Gilum and Macheon New Town redevelopment project. After that, it expanded its portfolio with the intention of securing long-term food. It began its brokerage business in earnest after it established Golden Real Estate Brokerage Corporation in Gangnam.In 2015, under the policy of advancing to become an advanced brokerage firm, we signed a franchise contract with Remax Korea. Now, 10 years later, the decision we made back then is paying off. We have successfully settled into the commercial real estate market thanks to the network and brand power of Remax Korea. Now, we are planning to expand our portfolio once again.◇Franchise contract for 10 years, successful collaboration case draws attentionThe beginning of Remax Gold Asset is Golden Real Estate. In the early days, it participated in the Gilum·Macheon New Town redevelopment project under the corporate name of Golden Real Estate. Afterwards, it expanded its base to real estate development and consulting (Gold Asset Partners) and brokerage (Golden Real Estate Brokerage Corporation). The franchise contract with Remax Korea was signed in 2015.The main purpose was to establish itself as a systematic corporation rather than leaving it as a one-story real estate operated by apprenticeship. The brand awareness of Remax also played a part. Agents with outstanding capabilities joined Remax Gold Asset in conjunction with franchise contracts. This was also the time when full-scale sales and rental contracts began to be signed.Ryu Gwan-ha, co-CEO of Remax Gold Asset, said, "It was a time when internally, there was a consensus that we should move forward as a franchise brokerage firm like in the United States," and "Not only did transactions with companies begin in earnest thanks to the Remax brand, but a large number of highly capable agents joined, which also had many advantageous aspects in sales activities."Collaboration with other Remax franchisees is also a background for the strength of sales activities. A representative example is the 'Seoho Building' that Remax Gold Asset recently took charge of arranging for lease. It is an office facility built on a land area of 811㎡ in Seocho-dong 1309-6, Seocho-gu, Seoul, with a total floor area of 7,344㎡, 3 underground floors and 13 above-ground floors. It received approval for use at the end of August this year.Remax Gold Asset successfully concluded the leasing briefing last month. Thanks to this, it has concluded a contract worth 70%. In particular, it has conducted a joint brokerage with Remax Meister for the pharmacy space on the first floor. Currently, out of the total 13 floors, only the retail space on the first and second floors and the hospital space on the fourth floor remain.He said, "We have completed the joint brokerage work on the pharmacy space in the Seoho Building with Remax Meister," and "Thanks to Remax's overseas network in the past, we have diverse collaboration cases such as handling the sales agency work in Sansiri, Thailand, Johor Bahru, Malaysia, and Forest Garden and Forest City in China."◇Track record accumulation, 'Hall of Fame' awardRemax Gold Asset is evaluated to have successfully settled into the commercial real estate market. This is because it has consistently signed exclusive sales and lease contracts since signing a franchise contract with Remax Korea. Major track records include the 'Seoul Teachers' Hall (KRW 20.5 billion)' purchased by Blue Cove Asset Management and the 'Nouver Hotel (KRW 20.9 billion)' operated by Stay Project Ilho.When SK D&D purchased the 'Shangria Hotel (KRW 29 billion),' Remax Gold Asset also helped. It is an asset that SK D&D transformed into 'Scale Tower' by utilizing 'Tiger Alternative General Private Equity Real Estate Investment Trust 318'. After the development was completed, SK D&D sold the fund's income securities 50% to Hyundai Motor Group. The sale price was KRW 253.2 billion.Continued achievements have also led to the 'Hall of Fame' award. The Hall of Fame is an award given only to those who have achieved over $1 million in cumulative commissions among the 144,000 agents affiliated with Remax worldwide. There are only 10 in Korea. Among Remax Gold Assets, Director Hwang Seo-woo and Team Leader Lee Jae-hyun are listed as Hall of Fame recipients.CEO Ryu said, "Because of the brand power that Remax possesses, we have the opportunity to communicate with companies," and explained, "Within Remax Gold Asset, we operate under a two-track structure of commercial real estate and residential real estate." He added, "Unlike other Remax franchises, we have a residential team because we have been operating with first-floor real estate for over 15 years."Having successfully settled in, Remax Gold Asset is once again seeking to expand its external presence. It has set a policy to provide various solutions based on commercial real estate, including high-end housing, non-performing loans (NPL), and overseas real estate. In addition to steadily increasing manpower, it has also established a blueprint to establish branches under Remax Gold Asset and place them in key areas in the future.He emphasized, "We are making efforts to expand our portfolio by leveraging our history of handling the sale of businesses such as 'Lotte Signiel' and 'Nine Hole Hannam' in the past," and "Now that Remax Gold Asset has successfully established itself as a corporation, we plan to proactively secure a pool of talented individuals through means such as hiring interns." |
