The merger between REMAX, a global real estate franchise with a network in over 120 countries worldwide, and The Real Brokerage, an AI proptech company, has been finalized. The integrated entity created by the combination of the two companies, 'Real REMAX Group,' will officially launch on the 24th.
It is a combination of a long-established, field-oriented global network and a cutting-edge digital proptech platform. The reshaping of the global real estate industry landscape is expected to begin in earnest.
Combining on-site expertise with technical efficiency
The core of this integration is the convergence of traditional face-to-face services with AI and cloud technologies. The Real's digital systems will be integrated into RE/MAX's unrivaled field sales capabilities. The industry anticipates that this will enable a customer service that has evolved to the next level.
Brands independently, competitiveness through synergy
Despite being a large-scale merger, the unique identities and business models of each brand are fully preserved. Brands such as RE/MAX, MOTOT Mortgage, and Real will maintain their independent systems. Instead, they will share networks and technology platforms to generate strong synergies. The strategy is to maximize market competitiveness by providing stable support to brokers/owners and agents without confusion.
Dawn of a New Era: Global Town Hall Held
Large-scale communication activities will also follow immediately after the launch. The Global Town Hall meeting, held on Tuesday, will be personally presided over by Real Chairman and CEO Tamir Poleg. At this event, Re/Max and Real franchisees and agents worldwide will receive the future roadmap and confirm the new vision.
The global real estate market is being reshaped around technology and data. Attention is focused on what massive changes the combination of traditional powerhouses and innovative PropTech will bring to the entire market.
- Apply for the free Remax startup seminar on 8/27 Real estate transaction request (via comments or the link below)
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