Since the announcement of the October 15 real estate measures, the domestic real estate market has been rapidly freezing. The simultaneous implementation of comprehensive regulatory measures, including strengthened lending regulations, blocking gap investments, and expanding the land transaction permit system, has led to a sharp decline in buying activity. On the ground, complaints are pouring in that "transactions have dried up."

A real estate agent in Gwangmyeong City said, “After a long slump, transactions seemed to be recovering little by little this year, but they are now tied up by regulations again,” adding, “With loans decreasing and gap investments blocked, I am worried that demand will decrease further in the future.” Mr. B, a resident of Nowon-gu, expressed his dissatisfaction, saying, “Seoul is not the same as Gangnam, so I don’t understand why it is subject to the same regulations as Gangnam.”

As the overall market rapidly cooled down due to this measure, the brokerage industry also feels like it is facing a 'barley hill'.A brokerage firm representative said, “With transaction volume plummeting, the burden of office maintenance and labor costs has increased,” adding, “My biggest concern is how to survive this period.”

Brand Trust is Competitiveness in a Recession

As the market downturn continues, consumers choose brokers based on 'trust' rather than 'price'. Even in situations where transactions are decreasing, there is a clear tendency for demand to be concentrated in places with high brand awareness and information reliability. 

Even in this economic downturn, global real estate franchise REMAX is increasing the survival of its franchisees through its systems and network. A representative from Remax Korea emphasized, “The power of a brand is not simply publicity, but the accumulation of trust,” and “The more a crisis occurs, the more the brand value shines in the market.”

10 Survival Strategies for Real Estate Brokers

Based on its extensive franchise experience, Remax has presented the following practical survival strategies to address the current market situation.

First, we need to reanalyze market trends after regulation. We need to proactively identify areas where demand is likely to shift, such as unregulated adjacent areas or new development axes.

Second, reorganizing the customer database is essential. Based on recent consultation history and listing information, customers with a high conversion potential should be identified and managed accordingly.

Third, we must strengthen social media and content marketing to regularly publish informative posts on policy, tax, and market issues, thereby expanding our trust-based exposure.

Additionally, review management, issuing field report-type card news, and expanding the joint brokerage network are also considered key strategies. Diversifying transactions by expanding non-residential asset portfolios, such as commercial properties, offices, and land, is also an effective response during a recession.

In addition, we will strengthen the personal branding of agents, reuse employee training materials, and publish franchise story content. Advice is given to creating a structure that can maintain brand trust even during market downturns.

"A recession is a test of brand power."

Experts say that this measure will reduce short-term trading volume, For brand brokers, it could actually be an opportunity to reorganize the market, they analyze. 

A Remax Korea official said, “Now is a time when trust is more important than transactions.” “The brand’s systematic system and global network are the core competitiveness in responding to the crisis,” he said.

He continued, “All brokers are having a hard time, but not all brokers are going under.” “Brokers that reorganize around their brands will definitely shine in the next bull market,” he added.

Remax Overseas Real Estate Seminar Registration (November 1st)

https://naver.me/xrC4uw93

Real Estate Startup Seminar Registration (October 31st)

https://naver.me/FUQyM0kD

Check the listing: www.remax.co.kr

Brokerage Information: www.remaxkorea.co.kr