Even when a tenant is responsible for the brokerage fee because they have to vacate the premises before the lease expires, there are times when the real estate agent appears to unilaterally represent only the landlord's demands. It is only natural to feel a sense of bitterness wondering why the agent sides with the other party and demands unfavorable terms for me, even though I am the one paying the fee.
The cause of this phenomenon lies in the unique bilateral brokerage structure of Korea's real estate market. Since a single brokerage firm mediates between the seller and the buyer, the "side" that would stand firmly on the side of the transaction and strictly represent only their interests disappears.
The risks faced by transaction parties when there is no one on my side
In the actual real estate transaction process, without an expert who thoroughly represents only one's interests, the parties involved are defenseless against various tangible and intangible damages.
The first issue is the downplaying of defects, which causes distress to buyers and tenants. When purchasing a home or looking for a jeonse lease, real estate agents sometimes downplay critical risks—such as condensation, leaks, and noise—even though they are aware of them, simply to quickly close the deal. In such cases, the agent can simply collect their commission and leave, but the parties involved in the transaction are left to shoulder all the mental and financial burdens that arise after moving in.
The second case involves inducing distressed sales by pressuring sellers. Unlike the desire to have one's assets recognized at a good price, some real estate agencies pressure sellers by claiming that due to the current recession, the property will absolutely not sell at any other price, thereby inducing a contract to be signed at a price lower than the market value. This is a typical side effect that occurs when agents prioritize only quick contract signing and commission recovery.
Why Global Remax Agents Utilize Exclusive Brokerage
In global real estate markets such as the United States, Canada, and Europe, an exclusive brokerage culture—where separate agents exist for buyers (tenants) and sellers (landlords)—has become common sense. The most significant feature of this system is that it guarantees an environment where agents can devote their full attention solely to their own clients.
In fact, agents at the global real estate franchise RE/MAX are famous for actively utilizing this exclusive agency system more than anywhere else. They provide differentiated trust by simply attaching an "Exclusive Certification" mark to their information or listings.
The unrivaled transaction competitiveness of exclusively verified listings
Properties bearing this exclusive certification mark offer the unrivaled advantage of extremely rapid consultation with homeowners or building owners. When agents representing each party's interests are clearly separated, market price turmoil and confusion caused by conflicting rumors regarding specific development sites are significantly reduced. Since transaction terms and information are transparently disclosed, negotiations and decision-making proceed very swiftly, free from unnecessary misunderstandings or emotional conflicts.
If you exclusively assign a professional to work solely for you, the broker will do their utmost to help you save even just 1 million won more during price negotiations if you are a buyer, and to ensure your value is recognized even just 1 million won more if you are a seller.
Furthermore, when drafting a contract, it thoroughly filters out bait clauses or toxic provisions that could work against you unilaterally, thereby blocking legal risks. You can save significant time and energy without the need for the legwork of making phone calls; your exclusive agent perfectly cross-verifies market listings and briefs you on only the best terms. This is why, especially when your valuable assets are at stake, you need a true ally who will intensely deliberate solely for your best interests right up to the moment you sign.
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