Underfin's KEES is a location-based short-form video platform, an innovative platform designed to enable users to obtain useful information in real life and form communities. KEES realizes social and economic value for users through the concept of 'digital land (KUBIC)' that connects the digital earth with real economic activities, and provides practical opportunities in various fields such as real estate, travel, and local business.
▲ KEES service screen
What is KEES Service?: New possibilities in real estate
KEES will introduce digital innovation to the commercial real estate market through its collaboration with RE/MAX Korea. RE/MAX Korea's extensive network and KEES' digital technology will be combined to support real estate marketing using location-based advertising and short-form video content. Real estate (or RE/MAX) agents can use *KUBIC to more effectively promote properties in specific areas and maximize sales.
In particular, the KEES platform can promote real estate and surrounding commercial areas through regional coupons and advertising services, and strengthen ties with local communities. This increases corporate brand reliability and provides opportunities to discover new business models.
*Cubic?
Virtual meta-land within KEES mapped to real-world land
▲ KUBIC service screen
Development of AI chatbot service for convenient real estate service
KEES will soon launch an AI chatbot service for real estate professionals and corporate executives. Key features include:
Automatic response
Available to respond to customer inquiries 24 hours a day, 365 days a year
Location-based property search
Real-time recommendations of real estate listings based on the user's location or preferred area
Customizable
A system that reflects specific regional information or listing information
The goal is to increase customer satisfaction with real estate services through chatbot services while significantly improving the work efficiency of industry professionals. This service will be a tool that allows everyone to enjoy real estate services more smartly and conveniently.
DX in the real estate industry through collaboration
The collaboration between KEES and RE/MAX Korea will be a significant stepping stone in accelerating the digital transformation of the real estate industry. Commercial real estate professionals and companies will be able to connect with new customers, provide innovative services, and gain a competitive edge in the market through the KEES platform. With the upcoming AI chatbot service, KEES will open up new possibilities for the digital earth in the commercial real estate sector.
RemaxxKEES
Underfin Co., Ltd. will provide customized training to RE/MAX Korea agents on how to utilize the KEES platform and optimize Kubic advertising, which will enable RE/MAX Korea agents to more effectively promote their properties using cutting-edge location-based advertising technology. In addition, RE/MAX Korea agents will be able to purchase KEES’s Kubic at a special discount, which is expected to enhance both revenue generation and advertising efficiency.
RE/MAX Korea and Underfin Co., Ltd. plan to further expand brand awareness and market share through joint campaigns and promotional activities to maximize the synergy between the two companies. Through this, RE/MAX Korea is creating a new business model that provides premium services and is a win-win for both agents and customers.
Contact Remax Korea, Deputy Manager Sooyeon Kim 070-7609-2366 sooryun@remax.co.kr
