Lee Yeon-ho, CEO of Remax Crown, is a "rookie" in his second year as a franchisee. However, his background is anything but ordinary. Drawing on his experience in various fields, including the distribution industry, he entered the real estate brokerage business, a decision he says he has never regretted. Even today, with brokerage closure rates at an all-time high, Remax Crown maintains its steadfast position through collaboration.
Turning difficulties into opportunities through collaboration
This representative doesn't view collaboration as simply dividing up work. Real estate transactions involve large sums of money, making even small differences in value inevitably sensitive. However, rather than managing 100 properties on your own, collaborating with 10 agents to share 1,000 properties significantly increases the likelihood of securing valuable properties and leading to a transaction. Remax's slogan, "Together, Going Far," is what drives Crown's growth.
Remax holds monthly online and offline meetings for franchise representatives. This close-knit network, like siblings, proves invaluable in real-world transactions. These include unexpected issues arising during transactions, customers from Seoul visiting the factory in Cheonan, out-of-towners selling buildings in Cheonan, and the ability to secure contracts through consultation with other representatives in specialized areas like administration, implementation, construction, and law. Collaboration, like this, is a powerful tool for solving difficult problems and creating new opportunities.
Weaponizing systems and networks
Remax's research program, Guarantee's rental guarantee service, and RealTop (a financial analysis tool) are powerful tools for building customer trust. With a single button, customers can print copies of the register of real estate, building registers, and land registers, often exclaiming, "I've never seen anything like this before!" This goes beyond simply providing data, serving as a foundation for brand trust.
The 'conditions for collaboration' he envisions
This representative cites transparency, accountability, consistency, and communication as the prerequisites for collaboration. "If you sit still, no one will help you. Without feedback, there's no collaboration. Once you've received a product, you must always keep your partner informed of its progress."
He has built a wide network of contacts, including real estate appraisers, lawyers, tax accountants, accountants, financial professionals, and civil and architectural engineering experts. The Remax banners hanging throughout Cheonan serve as a symbol of the brand and a signal of collaboration, building trust by sharing the same brand.
A long road together
Although still a young CEO, Lee Yeon-ho's proactive approach stands out. He manages numerous clients and networks, sends out email newsletters, and maintains consistent communication with franchisees nationwide. With franchisees concentrated in Seoul, events require a long journey, but he actively participates. Thanks to this proactive approach, he is building trust with the Remax brand in Cheonan and carving out his own path.
He advises new agents:
Collaboration never happens on its own. But if we reach out and move forward together, we can go much further than we could alone.
Inquiries regarding real estate, cooperation and recruitment
Remax Crown
041-557-2738
Crown38@remax.co.kr
