Just as Samsung Electronics or LG Electronics naturally come to mind when thinking of electronics brands in Korea, it has been found that REMAX is the brand consumers think of first in the U.S. real estate market. Based on high brand recognition and agent productivity, REMAX maintains a strong presence in the U.S. real estate brokerage market.

The real estate brand that comes to mind first for consumers

According to the recently released '2026 REMAX vs. The Industry' report, REMAX recorded the highest awareness with 32.91 TP3T in an unaided brand awareness survey conducted among major full-service real estate brokerage brands in the United States.

Unassisted awareness is measured by asking, "Which brand comes to mind first when you think of real estate brands?" without providing separate options. It is used as a key indicator to verify a brand's actual recognition and presence in the market.

The survey results showed that Re/Max recorded 32.91 TP3T, outpacing Century 21 (27.51 TP3T), Coldwell Banker (19.11 TP3T), and Keller Williams (13.81 TP3T).

Brand competitiveness leading to high productivity
Remax demonstrated high performance not only in brand awareness but also in agent productivity.

According to the report, the annual average number of transactions per US Re/Max agent was recorded at 11.9. This is higher than major competitor brands such as Coldwell Banker (5.6), Keller Williams (5.8), and Compass (6.4).

The industry assesses that strong brand recognition, accumulated market experience, and a network of professional agents influenced these results.

Currently, RE/MAX operates in more than 120 countries and regions worldwide and possesses over 8,600 offices and a network of approximately 148,000 agents. It continues to maintain its position as a global real estate brand, recording over 570,000 transactions annually within the United States.

"Brand recognition and agent productivity are important indicators of consumer trust and market competitiveness," a RE/MAX official said. "We plan to continue providing high-quality real estate services to customers based on our expertise and global network."