[Reporter Lee Sang-hyeok of EToday]
'My dream from the beginning was to build the world's best and largest real estate network. Everyone involved in the real estate network benefits. It is an organizational community where everyone, including customers, brokers, franchisees, and employees, wins. It took more than 30 years to achieve that dream, but it finally came true.'
The foreword given by Dave Liniger, co-founder and chairman of RE/MAX LLC (hereinafter REMAX), on the first page of the book ‘Managing the Dream’ (original title ‘Everybody Wins’), translated and published in Korea in 2006. It is part of
This is surprisingly similar to the management philosophy of CEO Shin Hee-seong <photo>, who recently signed a brand and technology introduction contract with Remax and successfully established 'Remax Korea'.
The biggest reason why CEO Shin established Remax Korea was to introduce an advanced and rational real estate business model to Korea. Established in 1973, Remax is the world's largest real estate franchise company and operates in over 90 countries around the world, including North America, South America, and Europe. It is a global company with over 6,700 offices worldwide and 100,000 agents.
Some have concerns about expanding their business while the domestic real estate market is experiencing a long recession.
However, CEO Shin emphasizes, “Paradoxically, because we are in a recession, we are even more aware of the need to introduce Remax.” Remax is a 'proven company' that has already entered over 90 countries and has achieved success in most of them, and can serve as a compass to overcome the current difficult reality of the domestic real estate market.
He said, “We believed that the solution could be found in the various systems and services that helped build the Remax brand. “I thought that creatively applying and developing this to the domestic real estate market was the shortcut to taking a leap forward,” he explained.
According to CEO Shin, the real estate brokerage market is very underdeveloped considering Korea's economic size (GDP), which ranks 15th in the world. The causes include outdated laws that focused on regulation of past speculation and hit-and-run, the proliferation of small brokerage houses run by one or two agents at most, and the resulting decline in customer trust.
“The government says it will grow the service industry, but in fact, the real estate brokerage market is also a very large service industry. However, due to past laws focusing on speculation and scams, there are aspects that limit the market and hinder its development. “We need to reorganize the law as soon as possible to pave the way for brokerage firms to become specialized and large-scale.”
The real estate brokerage market that CEO Shin dreams of is an advanced form of a virtuous cycle structure in which competent people continue to flow into the agent world, which in turn intensifies competition and ultimately increases the level of brokerage services. 2014 is expected to be very hot and intense for CEO Shin and Remax Korea, who have taken the first step towards that dream.
Reporter Lee Sang-hyuk daniel@etoday.co.kr
Original link: http://www.etoday.co.kr/news/section/newsview.php?idxno=872335
