Recently, the meat business market has been revitalized with unlimited refills of beef and pork, and specialty cuts stores. Among them, I would like to introduce a brand that is creating a sensation in the franchise meat business market.
The brand that is creating a storm is Mijin Livestock, a meat restaurant where you can choose and eat good quality chicken, pork, beef, and special cuts at a reasonable price in one place. After launching the Mijin Livestock brand in 2019, Mijin Livestock began its franchise business in earnest in 2022, and has grown into a brand with over 150 franchise stores nationwide through word of mouth in a short period of time.
In this issue, we will learn about Mijin Livestock's corporate philosophy, brand concept, competitiveness, and success factors.
Competitiveness of livestock farming
1. High-ranking brand in Busan and Gyeongnam region
A brand proven by its recognition and reliability. Based on the solid recognition built up in the Busan and Gyeongnam regions, the franchises expanded through word of mouth, with existing franchise owners opening additional stores or employees who witnessed the boom in business while working at stores introduced by acquaintances challenging themselves to start their own businesses.
2. Stable self-purchase/logistics system
Through contracts with distributor headquarters, we are able to supply food ingredients at a more reasonable cost, and when selecting meat, we are also able to supply high-quality meat by directly connecting with local slaughterhouses.
3. Thorough franchise management program
For owners who have previously operated regular meat restaurants, we are considering ways to establish a brand by simply updating some of the equipment, replacing the signboard, and providing training for a certain period of time. For new businesses, we are also providing detailed strategies to help them achieve sufficient success while reducing financial burden and pressure by considering the local commercial district situation and the owner's circumstances.
4. Menu research and development
Mijin Livestock develops and produces the food and sauces that go into its stores. Therefore, no matter which branch you visit, you can always experience the same level of taste, and it also provides an environment where franchise owners can operate comfortably with as little effort as possible.
Success factors of Mijin Livestock Farming
1. A revenue model proven by word of mouth
Growth through additional business creation by existing franchise owners, business creation through introductions by acquaintances, and direct business creation by store employees.
2. Price competitiveness
Purchasing food ingredients at reasonable prices by reducing the distribution process and supplying good quality meat through direct transactions with slaughterhouses in the production area.
3. Headquarters and franchisee mutual growth program
We have established a program that allows us to grow together with our franchisees based on the brand value that “the headquarters can grow only when our franchisees grow.”
4. Higher margins compared to other brands
Purchasing food ingredients at reasonable prices by reducing the distribution process and supplying good quality meat through direct transactions with slaughterhouses in the production area.
As seen above, Mijin Livestock, a proven brand that has grown solely through word of mouth, is a brand where you can enjoy high-quality meat at a reasonable price, including chicken, pork, beef, and special cuts, at over 150 franchise stores nationwide, and the recovery period for startup costs is 7-8 months, so the profitability is also good compared to the investment. For those who are considering starting a meat restaurant or changing industries, I recommend Mijin Livestock, a proven brand for consumers.
Remax X Mijin Livestock
Remax is doing its best to successfully develop stores for the direct and franchise stores of the Mijin Livestock brand, and is actively cooperating with Remax to fully utilize its human resources and know-how to carry out the overall real estate management tasks such as real estate purchase, lease, rental, and consulting required for store development related to Mijin Livestock. Through the MOU, the two companies are growing together and providing the best service that meets the needs of customers.
Contact Manager Sooyoung Choi 010-8865-0022 kogu22@remax.co.kr
