{"id":16527,"date":"2026-03-31T13:48:49","date_gmt":"2026-03-31T04:48:49","guid":{"rendered":"https:\/\/remaxkorea.co.kr\/?p=16527"},"modified":"2026-03-31T13:48:51","modified_gmt":"2026-03-31T04:48:51","slug":"remaxtrend-2604-1","status":"publish","type":"post","link":"http:\/\/remaxkorea.co.kr\/en\/remaxtrend-2604-1\/","title":{"rendered":"The Temptation and Reality of the Capital-Free Building Owner Craze: How to Survive in a Market That Sells Illusions"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16527\" class=\"elementor elementor-16527\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a31c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a31c95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56d77b2\" data-id=\"56d77b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa53ecd elementor-widget elementor-widget-text-editor\" data-id=\"fa53ecd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17096 size-full\" src=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/04\/Shutterstock_2249162567-e1774326415868.jpg\" alt=\"\" width=\"1000\" height=\"706\" srcset=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/04\/Shutterstock_2249162567-e1774326415868.jpg 1000w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/04\/Shutterstock_2249162567-e1774326415868-300x212.jpg 300w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/04\/Shutterstock_2249162567-e1774326415868-768x542.jpg 768w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/04\/Shutterstock_2249162567-e1774326415868-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p data-path-to-node=\"3\">The keyword currently dominating the real estate market is undoubtedly &quot;small-scale or zero-capital building owners.&quot; YouTube and social media are overflowing with success stories of people purchasing buildings without any equity capital and making billions of won in capital gains. However, the nature of commercial real estate, hidden behind these sensational promotional slogans, is far from easy. We examined why people are so enthusiastic about this craze and what the truth lies behind it.<\/p><h2 data-path-to-node=\"4\">The Reason Behind the Capital-Free Building Owner Craze Combined with Impatience<\/h2><p data-path-to-node=\"5\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16197\" src=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/01\/shutterstock_2669888063.jpg\" alt=\"\" width=\"1000\" height=\"671\" srcset=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/01\/shutterstock_2669888063.jpg 1000w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/01\/shutterstock_2669888063-300x201.jpg 300w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/01\/shutterstock_2669888063-768x515.jpg 768w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/01\/shutterstock_2669888063-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p data-path-to-node=\"5\">Nostalgia for the low-interest rate era and fear of the wealth gap have made the public anxious. The theory of zero-capital investment gains traction at the intersection of the anxiety that one cannot be left behind and the vanity that one can also become a building owner.<\/p><p class=\"MsoNormal\" style=\"margin-bottom: 15pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"mso-bidi-font-size: 11.0pt; font-family: '\ub9d1\uc740 \uace0\ub515'; mso-bidi-font-family: \uad74\ub9bc; color: black; mso-themecolor: text1; letter-spacing: -.5pt; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: KO;\"><img decoding=\"async\" class=\"wp-image-17110 alignright\" src=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2623766117-e1774330292295.jpg\" alt=\"\" width=\"262\" height=\"213\" srcset=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2623766117-e1774330292295.jpg 536w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2623766117-e1774330292295-300x244.jpg 300w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2623766117-e1774330292295-15x12.jpg 15w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/>The reason lectures worth millions of won sell well is that they are great.<span lang=\"EN-US\">\u00a0<\/span>not<span lang=\"EN-US\">, <\/span>It is because of the sweet temptation that it seems like it will immediately fulfill a dream that is difficult to realize.<span lang=\"EN-US\">. <\/span>If successful, you can reap high profits, but if you fail, you will face an extreme financial burden.<span lang=\"EN-US\">. <\/span>No capital packaged with a few verification photos<span lang=\"EN-US\">\u00a0<\/span>The reality of an investment can be a precarious sandcastle built with the capital of others, such as tenants&#039; security deposits and bank loans.<span lang=\"EN-US\">.<\/span><\/span><\/p><p data-path-to-node=\"6\"><span style=\"color: #333333; font-size: 20px; font-weight: 600;\">The harsh reality hidden by return rate tables<\/span><\/p><p data-path-to-node=\"8\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16636\" src=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/02\/Shutterstock_2711844161-\ubcf5\uc0ac-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1946\" srcset=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/02\/Shutterstock_2711844161-\ubcf5\uc0ac-scaled.jpg 2560w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/02\/Shutterstock_2711844161-\ubcf5\uc0ac-300x228.jpg 300w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/02\/Shutterstock_2711844161-\ubcf5\uc0ac-1024x778.jpg 1024w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/02\/Shutterstock_2711844161-\ubcf5\uc0ac-768x584.jpg 768w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/02\/Shutterstock_2711844161-\ubcf5\uc0ac-1536x1167.jpg 1536w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/02\/Shutterstock_2711844161-\ubcf5\uc0ac-2048x1556.jpg 2048w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/02\/Shutterstock_2711844161-\ubcf5\uc0ac-16x12.jpg 16w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><p data-path-to-node=\"8\">While zero-capital investment appears perfect in an Excel scenario, reality is fraught with hidden pitfalls that are not captured in the calculations.<\/p><p data-path-to-node=\"9\"><strong>First, it is a trap of disguised tenancy.<\/strong> It is a common tactic to install a fake tenant\u2014an acquaintance\u2014just before a sale to inflate the return on investment. If the tenant vacates the property immediately after the final payment, the buyer ends up bearing the full burden of the pressure to return the security deposit and the risk of vacancies.<\/p><p data-path-to-node=\"10\"><strong>Second is the cost of physical defects.<\/strong> Defects such as chronic leaks or plumbing defects can quickly erode a building&#039;s value. If a large number of tenants leave due to these defects, capital-less investors with insufficient funds will be unable to cover loan interest and the return of security deposits, leading them down the path of auction and bankruptcy.<\/p><p data-path-to-node=\"11\"><strong>Third is tax and legal risk.<\/strong> Heavy corporate acquisition taxes and value-added tax traps within densely populated areas cause a cash outflow of hundreds of millions of won immediately after purchase. This suggests that the ability to make continuous payments is far more important than the mere fact that a loan is issued.<\/p><h2 data-path-to-node=\"12\">Investment principles that are not swayed by exaggerated promotions<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17114\" src=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2648777997-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1828\" srcset=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2648777997-scaled.jpg 2560w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2648777997-300x214.jpg 300w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2648777997-1024x731.jpg 1024w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2648777997-768x548.jpg 768w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2648777997-1536x1097.jpg 1536w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2648777997-2048x1462.jpg 2048w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2648777997-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><p>In commercial real estate, a single mistake can lead to irreversible financial damage. Simply adhering to the following principles can prevent catastrophic accidents.\u00a0<span style=\"font-size: 18px;\">First, you must assume a worst-case scenario. If you do not realistically calculate how much you can cover when interest rates skyrocket higher than expected or vacancies persist for more than a year, your assets will quickly turn into a swamp of debt. The essence of investment is not wishful thinking that things will go well, but the resilience to prepare for collapse.<\/span><\/p><p>Furthermore, physical inspections must not be omitted. Do not simply trust the broker&#039;s word; you must cross-verify the building&#039;s condition and the authenticity of the lease agreement through experts. In particular, since new construction or reconstruction is a highly complex area that cannot be entrusted to just anyone, it is safer to seek the assistance of a professional organization that not only possesses a vast inventory of properties but also maintains a systematic cooperative framework with legal professionals, tax accountants, and architects.<\/p><h2>The responsibility rests entirely with the investor.<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17118\" src=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2715881723.jpg\" alt=\"\" width=\"1000\" height=\"600\" srcset=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2715881723.jpg 1000w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2715881723-300x180.jpg 300w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2715881723-768x461.jpg 768w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/shutterstock_2715881723-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p>There is no free lunch in the real estate market. While it is not impossible to become a building owner with limited capital, it is only possible through a thoroughly conservative strategy and sophisticated risk management.<\/p><p>Ultimately, if you are going to invest the same amount of time and money, you should choose an expert with extensive experience in building and commercial real estate transactions and know-how regarding large-scale projects. You should heed the advice of a level-headed expert who speaks of the risks first, rather than sensational live broadcasts that emphasize only possibilities. Since you bear the full responsibility for the outcome of your investment, prudence cannot be overemphasized. Choosing an advisor backed by expertise and abundant transaction data is the most reliable defense strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afc45e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afc45e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c6df78c\" data-id=\"c6df78c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-878823e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"878823e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17122\" src=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/\uc774\ubbf8\uc601-\uc0ac\uc9c4-1-e1774333053690.png\" alt=\"\" width=\"939\" height=\"1152\" srcset=\"https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/\uc774\ubbf8\uc601-\uc0ac\uc9c4-1-e1774333053690.png 939w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/\uc774\ubbf8\uc601-\uc0ac\uc9c4-1-e1774333053690-245x300.png 245w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/\uc774\ubbf8\uc601-\uc0ac\uc9c4-1-e1774333053690-835x1024.png 835w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/\uc774\ubbf8\uc601-\uc0ac\uc9c4-1-e1774333053690-768x942.png 768w, https:\/\/remaxkorea.co.kr\/wp-content\/uploads\/2026\/03\/\uc774\ubbf8\uc601-\uc0ac\uc9c4-1-e1774333053690-10x12.png 10w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef82877\" data-id=\"ef82877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16fef32 elementor-widget elementor-widget-text-editor\" data-id=\"16fef32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Lee Mi-young, Marketer at Remax Korea<\/strong><\/h2><p>I am a real estate expert with a Master&#039;s degree from a real estate graduate school, having worked as an advertising and PR account executive, as well as an analyst, data planner, and market researcher at a real estate portal site. Currently, I am responsible for the marketing department at RE\/MAX, handling journal publication, market analysis, news production, and public relations.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \ubd80\ub3d9\uc0b0 \uc2dc\uc7a5\uc744 \uad00\ud1b5\ud558\ub294 \ud0a4\uc6cc\ub4dc\ub294 \ub2e8\uc5f0 \uc18c\uc561 \ud639\uc740 \ubb34\uc790\ubcf8 \uac74\ubb3c\uc8fc\ub2e4. \uc720\ud29c\ube0c\uc640 SNS\uc5d0\ub294 \uc790\uae30 \uc790\ubcf8 \uc5c6\uc774 \uac74\ubb3c\uc744 \ub9e4\uc785\ud574 \uc218\uc2ed\uc5b5 \uc6d0\uc758 \uc2dc\uc138 \ucc28\uc775\uc744 \ub0a8\uacbc\ub2e4\ub294 \uc131\uacf5 \uc2e0\ud654\uac00 \ub118\uccd0\ub09c\ub2e4. \ud558\uc9c0\ub9cc \uc790\uadf9\uc801\uc778 \ud64d\ubcf4 \ubb38\uad6c \ub4a4\uc5d0 \uac00\ub824\uc9c4 \uc0c1\uc5c5\uc6a9 \ubd80\ub3d9\uc0b0\uc758 \uc0dd\ub9ac\ub294 \uadf8\ub9ac \ub179\ub85d\uc9c0 \uc54a\ub2e4. \uc65c \uc0ac\ub78c\ub4e4\uc740 \uc774 \uc5f4\ud48d\uc5d0 \uc5f4\uad11\ud558\uba70, \uadf8 \uc774\uba74\uc758 \uc9c4\uc2e4\uc740 \ubb34\uc5c7\uc778\uc9c0 \uc9da\uc5b4\ubcf4\uc558\ub2e4. \ubb34\uc790\ubcf8 \uac74\ubb3c\uc8fc \uc5f4\ud48d\uc758 \uc774\uc720\uc640 \uc870\uae09\ud568\uc758 \uacb0\ud569 \uc800\uae08\ub9ac \uc2dc\ub300\uc758 [&hellip;]<\/p>","protected":false},"author":12,"featured_media":17096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[]},"categories":[100,12],"tags":[93],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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