[Real Estate Information Newspaper] Reporter Kim Soo-yeon = Column by Shin Hee-seong, CEO of Remax Korea, who is contributing to the advancement of the real estate market 

Unlike in Korea, real estate in foreign countries is mostly franchised, and as a result, there are many global brands that have expanded into more than 50 to 60 countries. <Remax> is also one of the global brands, and has signed a contract for up to its 60th store in Korea. Shin Hee-seong, CEO of <Remax Korea>, is steadily expanding the scope and reforming the domestic real estate market even in difficult situations. 

A brand that will change the domestic real estate culture Most real estate agents in Korea are personalized and downsized, which is a very unique phenomenon that cannot be seen in other countries. This is because most real estate in foreign countries is commercialized and franchised. Therefore, running <Remax Korea> was not an easy choice for CEO Shin Hee-seong, who started <Remax Korea>. Because we started with a focus on B2B, we did not encounter any major difficulties, but it is true that it was more difficult than expected.

 “Before <Remax Korea>, many overseas real estate franchise brands came in, but they all failed. There were a few brands in Korea, but they could not be called proper franchise businesses. “I think we’ve been able to continue to this point because we created and improved our own business model, rather than vaguely thinking that this would make money.” 

The reason for bringing the <Remax> system to Korea was to change the problematic real estate culture in the country. As the goal was clear, CEO Shin Hee-seong was able to create and build a system step by step rather than rapid growth. People who are accustomed to the national network and domestic agent system often shake their heads at the idea of real estate becoming a franchise. 

However, CEO Shin believes that real estate franchises are no different from other fields. This is because franchises are all about recipes, sales know-how, and regulations that do not deviate from the framework. For this purpose, <Remax Korea> offers countless trainings. 

There are many opportunities to freely hear the vivid voices of franchise representatives with excellent operational skills and agents with excellent sales skills. <Remax Korea> is largely comprised of franchise representatives and sales agents. 

The system consists of affiliate representatives mainly managing agents and agents managing customers, and the head office's nationwide listing information is shared across the network. 

Since we have headquarters and branches overseas, it is possible to look for properties not only domestically but also overseas. Recently, it is said to be useful when many domestic franchise brands expand into overseas markets. Since you can fully understand the market situation without having to go there in person, you can save both time and cost. 

Change for development, effort for change The biggest characteristic of <Remax Korea> is marketing. It can be said that the most important task is to create listing information that can be accurately identified with only photos and data, and to market the listing so that it can be traded. 

Therefore, <Remax Korea> prepares all information, including photographs of the interior and exterior of the building, as well as extremely detailed information. These materials are shared with agents so that they can reach the customers who really need them. By providing detailed information, not only are contracts concluded without difficulty, but many customers return to the agent again. 

CEO Shin's goal is for Korea's real estate industry to grow more progressively. To this end, I believe we need to create a safer legal system and provide diverse training opportunities for workers rather than memorized exams. So, <Remax Korea> is trying to change the real estate culture through the Korea Real Estate Service Development Association and professional professors. 

“A lot needs to change to create a culture that protects consumers rather than focusing only on transactions as it is now. There is a need to supplement systems not only at the system level but also at the national level. <Remax Korea> will do its best to develop a real estate culture so that both sellers and buyers can be satisfied with safe transactions.” He shared his future goals.