A global wind is blowing in the franchise market. While domestic companies are pursuing overseas expansion strategies, overseas brands targeting the Korean market are also actively entering the market. The franchise market has entered an era of unlimited competition that transcends nationality. Let’s meet two brands with global issues.
“Remax is a huge real estate franchise with over 6,300 franchises and 93,000 agents in 97 countries around the world.”
Shin Hee-sung (pictured), CEO of Remax Korea, said, “We will establish Remax’s real estate service system in Korea within three years. Remax’s success will contribute to taking the Korean service industry to the next level of science.” Founded in the United States in 1973, Remax is a franchise company that has taken over the global real estate market by advocating “Everybody Wins.”
Remax Real Estate Service is not a hole-in-the-wall real estate agency. It aims to provide corporate services. Its characteristic is that real estate agents with professional capabilities work at corporate franchises.
Each franchisee puts its efforts into finding competent agents and helping them provide real estate brokerage services based on their professional capabilities and scientific information. The secret to its success is its unique system that allows both franchisees and agents to win. It has been ranked No. 1 in real estate franchise companies for five consecutive years by Franchise Times in the United States. It is the first single real estate company to be listed on the New York Stock Exchange.
The brand power in the real estate franchise industry is strong, maintaining the number one market share in various countries around the world, including the United States, Canada, Argentina, Turkey, and South Africa. In the past, many overseas real estate franchises entered the domestic market, but there were many cases where they failed. However, the situation has changed now.
Mr. Shin emphasized, “Currently, real estate around the world is tied together as a single system, and now more than ever, the implementation of IT systems is essential to increase the efficiency of professional work done by people. The Remax system makes that possible.”
Through Remax University, a vast and professional education system that links online and offline, a real-time global DB system that allows you to check global sales by fund type at a glance, and a GPS system based on strong technological prowess have been established.
Starting a Remax franchise is popular among highly educated white-collar entrepreneurs, from baby boomers to retirees, due to its global brand recognition and expertise.
Kim Ki-hwan, distribution specialist reporter
